How I Find the Real Bottleneck

The WOTC project is a perfect example. The client thought they needed better form design. The real problem was comprehension — people didn't understand what the questions meant.

Different problem. Different solution. $200K in captured tax credits.

This pattern repeats in every engagement. The presenting problem is rarely the actual bottleneck.

"The disability that I gave me is that I've never had the option to do things by rote automatic in the normal way. And I've been blessed with a natural first principles perspective."

First principles thinking isn't a technique I learned from a business book. It's how my brain works. I can't accept 'that's how we've always done it.' I have to understand WHY.

This is what happens in the 48-hour Scan phase:

LAYER 1: What problem are you describing? ('We need a better form.')

LAYER 2: Why do you think that's the problem? ('Users keep making mistakes.')

LAYER 3: Why are they making mistakes? ('They click the wrong boxes.')

LAYER 4: Why do they click wrong? ('They don't understand the questions.')

LAYER 5: Why don't they understand? ('Legal jargon written for lawyers, answered by workers.')

Now we're at the real bottleneck. The solution isn't better form design — it's audio guidance in plain language.

"For as long as I can remember, ideas have just come into my mind like sparks and I've been able to apply what I now understand to be first principle thinking."

The sparks aren't random. They're connections — seeing how the pieces fit together, where the real friction is, what would happen if you removed it.

"I don't copy-paste tutorials. I don't follow frameworks blindly. I think from first principles."

This is why I'm platform agnostic and domain agnostic. When you understand WHY systems work, switching between domains is just learning new vocabulary. The principles transfer.

Tax credits, ML pipelines, Torah study apps, donor prediction models — different domains, same approach. Find the real bottleneck. Fix that. Everything else follows.

Most consultants will solve the problem you describe. They'll build you a better form. They'll optimize the wrong thing faster.

I'll spend 48 hours finding the problem you actually have. That's where transformation lives.